Marketing
Engineering for Excel Software
Many firms have already adapted a Marketing Engineering approach to decision making - with substantial and important results. Adopting an approach such as this used to be quite costly and cumbersome to implement. ME>XL brings powerful tools enabling results such as these - right to your desktop.
Marketing Engineering for Excel provides tools to help address the most common marketing problems:
- Segmentation, Targeting and Positioning (STP)
- New Product Decisions
- Sales Forecasting
- Advertising and Communication Decisions
- Salesforce and Channel Decisions
- Pricing
- Sales Promotion Decisions
Users will be able to harness the power of world-class analytics to run quick and simple analyses... all from within Excel. This following analytic models are available:
(Purchase is made from within the software)
Pricing
Full Suite
$1500
$1500
Get unlimited access to all eight models and unleash the power of the software by combining multiple models.
- Run a classic segmentation, targeting, and positioning analysis.
- Take perceptual data from a positioning analysis study and enter it into the segmentation model to see your market more clearly.
- Take customer choice data and create a perceptual map to better understand how customer view your products.
Individual Model
$500
$500
Purchase only the model that you need. Choose from:
- Bass Forecasting
- Conjoint Analysis
- Customer Choice (Logit)
- Customer Lifetime Value
- GE Portfolio Matrix
- Positioning Analysis
- Resource Allocation
- Segmentation and Classification
Members of the Institute for the Study of Business Markets (ISBM) receive special pricing. Please contact us for special pricing offers.
To Purchase:
- Download the software using the "Free Trial" button above
- Install the software
- Open Microsoft Excel
- Go to "About Marketing Engineering for Excel" under the ME>XL menu
- Select "Buy" and you will be taken to a secure webpage to complete your purchase
Both options include:
- Principles of Marketing Engineering book
- Free minor release upgrades until the next major release (eg, 1.0 customers will receive upgrades until version 2.0)
- Discount on future version upgrades
- Technical support via email
- Access to recorded webinars on each model
- Training credits