DecisionPro, Inc - Marketing Engineering & Analytics
Archived Academic Webinars
DecisionPro, Inc. has conducted a series of free academic webinars since 2007. The goal of these webinars is to introduce the academic community to the concept of analytical marketing and introduce our software solution - Marketing Engineering for Excel. Each webinar is approximately 45-60 minutes in length and can be viewed on our website.
2010-2011 Instructor Webinar Series
This series discusses the teaching strategy behind each DecisionPro business case. Each webinar will focus on an individual case and will discuss the business problem proposed by the case, demonstrate the use of Marketing Engineering to analyze the case, and wrap-up the session by interpreting the results of the analysis.
2009-2010 Instructor Webinar Series
This series goes into more detail with each model by splitting most models into a two-part series. Each webinar is 45 minutes in length with the first webinar covering the theory behind the model and the second webinar covering the Marketing Engineering for Excel software implementation of the model.
2008-2009 Instructor Webinar Series
Our initial webinar series covered each model in a single webinar. Each webinar is one hour in length and covers the theory and software implementation of the model.
Following are archived recordings of our most recent webinars. You will need to register on our website in order to view the webinar.
Durr Teaching Strategy - Conjoint, Segmenetation
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by both Conjoint and Segmentation models and will use one of our Marketing Engineering cases (Durr Environmental) to teach the concept using Marketing Engineering for Excel's Conjoint and Segmentation models.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of conjoint and segmentation and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Ford Hybrid Car Teaching Strategy - Bass Forecasting
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by the positioning model and will use one of our Marketing Engineering cases (Ford Hybrid Car) to teach the concept using Marketing Engineering for Excel's Bass Forecasting model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
BlackBerry Pearl Teaching Strategy - Positioning
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by the positioning model and will use one of our Marketing Engineering cases (BlackBerry Pearl) to teach the concept using Marketing Engineering for Excel's Positioning model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Convergys Teaching Strategy - Segmentation-Targeting
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by the GE Portfolio Matrix, Segmentation, and Targeting models and will use one of our Marketing Engineering cases (Convergys) to teach the concept using Marketing Engineering for Excel's Segmentation and GE Portfolio Matrix models.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
ConneCtor PDA Teaching Strategy - Segmentation
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Segmentation models and will use one of our Marketing Engineering cases (ConneCtor PDA) to teach the concept using Marketing Engineering for Excel's Segmentation model
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of segmentation and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
More Articles...
- Infiniti G20 Teaching Strategy - Positioning
- Northern Aero Teaching Strategy - Customer Lifetime Value (CLV)
- SyPhone Teaching Strategy - Customer Lifetime Value (CLV)
- ABB Electric Teaching Strategy - Customer Choice
- BookBinders Book Club Teaching Strategy - Customer Choice
- Abcor2000 Teaching Strategy - Value-in-Use
- Allegro and BrainCell Teaching Strategy - Smart Sheets and Excel Solver
- Customer Lifetime Value - Part 2
- Customer Lifetime Value - Part 1
- Resource Allocation - Part 2 - Software Implementation
Page 1 of 3
