DecisionPro, Inc - Marketing Engineering & Analytics
2008-2009 Instructor Webinar Series
This webinar series was targeted towards new and current instructors teaching with Marketing Engineering for Excel. Each webinar is one hour long and focuses on a single model within the Marketing Engineering platform.
These archived webinars are available for confirmed instructors registered on our website with the exception of the New Instructor Webinar.
Conjoint Analysis with ME>XL
What this Webinar Will Cover
Dr. Rangaswamy covers the basics of teaching Conjoint Analysis with Marketing Engineering for Excel.
Archived Recording
New Product Forecasting with the Bass Model with ME>XL
What this Webinar Will Cover
Dr. Rangaswamy covers the basics of teaching the Bass Model with Marketing Engineering for Excel.
Archived Recording
Resource Allocation with ME>XL
What this Webinar Will Cover
Dr. Lilien covers the basics behind teaching the Resource Allocation model with Marketing Engineering for Excel.
Archived Recording
Customer Choice with ME>XL
What this Webinar Will Cover
Dr. Rangaswamy covers the basics of teaching Customer Choice with Marketing Engineering for Excel.
Archived Recording
Advanced Tips and Hints for Experienced Instructors
What this Webinar Will Cover
Dr. De Bruyn covers advanced topics in ME>XL such as how to use the output of one model as input to another. This webinar was aimed at instructors who are already familiar with Marketing Engineering.
Archived Recording
The Marketing Engineering Solution
What this Webinar Will Cover
Dr. De Bruyn introduces the Marketing Engineering Solution as a new way to balance conceptual marketing and analytical marketing in the Marketing curriculum. This webinar was aimed at new adopters who are unfamiliar with Marketing Engineering.
Archived Recording
Segmentation and Targeting with ME>XL
What this Webinar Will Cover
Dr. Lilien covers the basics behind teaching the Segmentation and Targeting model with Marketing Engineering for Excel.
Archived Recording
Portfolio Analysis with GE/McKinsey Matrix
What this Webinar Will Cover
Dr. Lilien covers the basics behind teaching the GE Portfolio Analysis Model with Marketing Engineering for Excel
