DecisionPro, Inc - Marketing Engineering & Analytics
2010-2011 Instructor Webinar Series
This webinar series is targeted towards new and current instructors teaching with Marketing Engineering for Excel.
The webinars discuss the teaching strategy associated with an individual DecisionPro business case. Each webinar is approximately 45 minutes long.
These archived webinars deal with case solutions are available for confirmed instructors registered on our website.
Allegro and BrainCell Teaching Strategy - Smart Sheets and Excel Solver
What This Webinar Will Cover
This 45 minute webinar will setup the problem posed by one of our Marketing Engineering cases, analyze the case with the appropriate model(s) and examine/explain the results.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case and explore the models that might be used to analyze the problem.
- Demonstrate the use of Marketing Engineering model(s) to analyze the data and address the problem.
- Examine the results of the analysis and discuss ramifications of key findings.
- Resources available to instructors.
Presenter
Archived Recording
Abcor2000 Teaching Strategy - Value-in-Use
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by value-in-use based pricing and will use one of our Marketing Engineering cases (Abcor2000) to analyze the concept with the appropriate model(s) and examine/explain the results.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case and explore the models that might be used to analyze the problem.
- Demonstrate the use of Marketing Engineering model(s) to analyze the data and address the problem.
- Examine the results of the analysis and discuss ramifications of key findings.
- Resources available to instructors.
Presenter
Archived Recording
BookBinders Book Club Teaching Strategy - Customer Choice
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Customer Choice models and will use one of our Marketing Engineering cases (BookBinders Book Club) to teach the concept using Marketing Engineering for Excel's Customer Choice model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case and demonstrate basic Customer Choice modeleling.
- Explain the basic concepts of customer preference and choice modeling and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
ABB Electric Teaching Strategy - Customer Choice
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Customer Choice models and will use one of our Marketing Engineering cases (ABB Electric) to teach the concept using Marketing Engineering for Excel's Customer Choice model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case and demonstrate basic Customer Choice modeleling.
- Explain the basic concepts of customer preference and choice modeling and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
SyPhone Teaching Strategy - Customer Lifetime Value (CLV)
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Customer Lifetime Value models and will use one of our Marketing Engineering cases (SyPhone) to teach the concept using Marketing Engineering for Excel's Customer Lifetime Value model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of customer lifetime value and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Northern Aero Teaching Strategy - Customer Lifetime Value (CLV)
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Customer Lifetime Value (CLV) models and will use one of our Marketing Engineering cases (Northern Aero) to teach the concept using Marketing Engineering for Excel's Customer Lifetime Value model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of customer lifetime value and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Infiniti G20 Teaching Strategy - Positioning
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Positioning models and will use one of our Marketing Engineering cases (Infiniti G20) to teach the concept using Marketing Engineering for Excel's Positioning model
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of positioning and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
ConneCtor PDA Teaching Strategy - Segmentation
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by Segmentation models and will use one of our Marketing Engineering cases (ConneCtor PDA) to teach the concept using Marketing Engineering for Excel's Segmentation model
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of segmentation and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Convergys Teaching Strategy - Segmentation-Targeting
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by the GE Portfolio Matrix, Segmentation, and Targeting models and will use one of our Marketing Engineering cases (Convergys) to teach the concept using Marketing Engineering for Excel's Segmentation and GE Portfolio Matrix models.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
BlackBerry Pearl Teaching Strategy - Positioning
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by the positioning model and will use one of our Marketing Engineering cases (BlackBerry Pearl) to teach the concept using Marketing Engineering for Excel's Positioning model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Ford Hybrid Car Teaching Strategy - Bass Forecasting
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by the positioning model and will use one of our Marketing Engineering cases (Ford Hybrid Car) to teach the concept using Marketing Engineering for Excel's Bass Forecasting model.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
Durr Teaching Strategy - Conjoint, Segmenetation
What This Webinar Will Cover
This 45 minute webinar will explore the opportunity posed by both Conjoint and Segmentation models and will use one of our Marketing Engineering cases (Durr Environmental) to teach the concept using Marketing Engineering for Excel's Conjoint and Segmentation models.
Topics will include:
- Discuss the problem posed by the case and the fundamental business decisions required.
- Examine the relevant data available with the case.
- Explain the basic concepts of conjoint and segmentation and demonstrate how to teach these basic concepts to students.
Presenter
Archived Recording
