DecisionPro, Inc. has conducted a series of free academic webinars since 2007. The goal of these webinars is to introduce the academic community to the concept of analytical marketing and introduce our software solution - Marketing Engineering for Excel. Each webinar is approximately 45-60 minutes in length and can be viewed on our website.

2010-2011 Instructor Webinar Series

This series discusses the teaching strategy behind each DecisionPro business case. Each webinar will focus on an individual case and will discuss the business problem proposed by the case, demonstrate the use of Marketing Engineering to analyze the case, and wrap-up the session by interpreting the results of the analysis.

2009-2010 Instructor Webinar Series

This series goes into more detail with each model by splitting most models into a two-part series. Each webinar is 45 minutes in length with the first webinar covering the theory behind the model and the second webinar covering the Marketing Engineering for Excel software implementation of the model.

2008-2009 Instructor Webinar Series

Our initial webinar series covered each model in a single webinar. Each webinar is one hour in length and covers the theory and software implementation of the model.

Following are archived recordings of our most recent webinars. You will need to register on our website in order to view the webinar.