Notice: Please visit for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.

Notice: ME Cloud being discontinued July 1, 2021
The ME Cloud academic solution for Mac and Chromebook students to access the Marketing Engineering for Excel add-in will be discontinued on July 1, 2021. For further information, please refer to the ME Cloud update news item.


Our principals (Dr. Gary Lilien and Dr. Arvind Rangaswamy) are leaders in defining the role of analytics in marketing decision making. Over the past 40 years, they have assisted many Fortune 500 firms in understanding, framing and resolving problems across several areas, including:

  • Marketing resource allocation
  • Segmentation & targeting
  • Product repositioning
  • Incentivising sales people using customer satisfaction data
  • Promotional effectiveness
  • Market entry strategy
  • Retail expansion planning

To view a list of sample projects and results, visit the Client Studies page.



To learn how DecisionPro can improve your marketing effectiveness, please contact us at 814.234.2446 or This email address is being protected from spambots. You need JavaScript enabled to view it..