Our principals (Dr. Gary Lilien and Dr. Arvind Rangaswamy) are leaders in defining the role of analytics in marketing decision making. Over the past 40 years, they have assisted many Fortune 500 firms in understanding, framing and resolving problems across several areas, including:

  • Marketing resource allocation
  • Segmentation & targeting
  • Product repositioning
  • Incentivising sales people using customer satisfaction data
  • Promotional effectiveness
  • Market entry strategy
  • Retail expansion planning

To view a list of sample projects and results, visit the Client Studies page.



To learn how DecisionPro can improve your marketing effectiveness, please contact us at 814.234.2446 or This email address is being protected from spambots. You need JavaScript enabled to view it..