DecisionPro New Logo Nov 2017 218x100
  • News
  • Our Team
  • Login
  • Home
  • Business Users
    • Marketing Engineering
      • What is "Marketing Engineering"?
      • Bass Forecasting
      • Conjoint Analysis
      • Customer Choice
      • Customer Lifetime Value
      • GE Portfolio Matrix
      • Positioning Maps
      • Resource Allocation
      • Segmentation and Targeting
    • Training
      • Books
      • Technical Notes
      • Webinars
      • Software Tutorials
      • Training Packages
    • Software
      • Marketing Engineering for Excel software
      • Buy Software License
      • Download a Demo
    • Consulting
      • Project Consulting
      • Example Client Studies
  • Instructors
    • New Marketing Engineering Instructors
      • Intro to Marketing Engineering
      • Analytical Models Included
        • Bass Forecasting Model
        • Conjoint Analysis Model
        • Customer Choice Model
        • Customer Lifetime Value Model
        • GE/McKinsey Portfolio Matrix Model
        • Positioning Analysis Model
        • Pricing Model
        • Resource Allocation Model
        • Segmentation-Targeting Model
      • About the Software
        • Change Log
      • About the Textbooks
        • Principles of Marketing Engineering 2nd Edition
        • Marketing Engineering: Revised 2nd Ed.
        • Principles of Marketing Engineering and Analytics 3rd Edition
      • Customer List
    • Request Access to Instructor Materials
    • Current Marketing Engineering Instructors
      • Get Instructor Software
      • Get Instructor Software License
      • Get Instructor Textbook
      • Technical Notes
      • Software Tutorials
      • Business Cases and Solutions
      • Instructor Video Library - MEXL
      • Instructor Video Library - Enginius
      • Sample Syllabuses
      • Powerpoint Teaching Slides
    • Instructor Newsletters
    • Student Materials
      • Get ME>XL Software for Students
      • Get Enginius Software for Students
      • Get Textbooks for Students
      • Supplemental Videos for Students
  • Students
    • New Marketing Engineering Students
      • About Student Materials
      • Subscribe to Student Materials
      • Purchase Textbook
    • Current Marketing Engineering Students
      • Download Marketing Engineering Software / Access ME Cloud
      • Access Enginius / Get Enginius License
      • Download Technical Notes
      • Download Software Tutorials
      • Download Business Cases
      • Supplemental Videos
      • My Software Subscriptions
  • Store
    • Business Users
      • Purchase Books
      • Purchase Software
      • Download Software Demo
    • Instructors
      • Purchase Software for Students
      • Purchase Books for Students
    • Students
      • Marketing Engineering Student Subscription
      • Purchase Textbook
      • My Subscriptions
    • Universities / Bookstores
      • Purchase Books
      • Purchase Software
        • Basic Software Package
        • Standard Software Package
        • Premium Software Package
      • Reprint Rights
  • Support
  • Login
    • Forgot your password?
    • Forgot your username?
    • Create an account
HomeBusiness UsersTrainingWebinarsISBM Webinar Series

ISBM Webinar Series (7) 

B-to-B Segmentation for Greater ROI with Cluster Analysis B-to-B Segmentation for Greater ROI with Cluster Analysis 59:36 B-to-B Segmentation for Greater ROI with Cluster Analysis 2153 views Market Resource Allocation with Reallocator Market Resource Allocation with Reallocator 60:38 Market Resource Allocation with Reallocator 11562 views Measuring Customer Lifetime Value Measuring Customer Lifetime Value 59:26 Measuring Customer Lifetime Value 11984 views
New Technology Forecasting with Bass Model New Technology Forecasting with Bass Model 60:18 New Technology Forecasting with Bass Model 16000 views Product Design and Customer Segmentation with Conjoint Analysis Product Design and Customer Segmentation with Conjoint Analysis 60:24 Product Design and Customer Segmentation with Conjoint Analysis 15396 views Product Positioning in the B-to-B Marketplace Product Positioning in the B-to-B Marketplace 58:49 Product Positioning in the B-to-B Marketplace 20430 views
Segment, Targeting, and Profit Prioritization for Greater Profit Segment, Targeting, and Profit Prioritization for Greater Profit 63:35 Segment, Targeting, and Profit Prioritization for Greater Profit 22824 views

Download Demo

Download a FREE demo of Marketing Engineering for Excel to learn how easy it is to introduce analytics into your marketing efforts!

ISBM Sponsored Webinar Series

The Institute for the Study of Business Markets (ISBM) at Penn State University sponsored a series of webinars on analytical marketing and the use of Marketing Engineering for its member firms in 2007-2008. Each webinar focused on a specific Marketing Engineering model and is self contained. The webinar recordings are posted here with permission.

DecisionPro, Inc. • State College, PA • 814-234-2446 • Fax 814-234-2447
Copyright © 2020 DecisionPro, Inc. All Rights Reserved.
Privacy Policy