Marketing Engineering for Excel PRO Install (64-bit Excel only) Marketing Engineering for Excel PRO Install (64-bit Excel only) HOT

Professional version of Marketing Engineering for Excel (64-bit Excel only).

Please verify that you need the 64-bit version of our software (see instructions below to determine your version of Excel). This version is only compatible with the 64-bit version of Excel (the bit version of Excel may be different than the bit version of Windows). The 64-bit version of Excel is not common on most systems (even on Windows 64 bit systems). Installing the 64-bit version of Marketing Engineering with the 32-bit version of Excel will result in the add-in not appearing in Excel.

After installing the software, the software will run for 2 days in TRIAL mode. After 2 days, you will be required to activate the software to continue to use it.

System Requirements:

  • Microsoft Windows XP, Vista, 7, 8, or 10
  • Microsoft Excel 2010, 2013, or 2016 (64-bit version only - not compatible with the 32-bit version of Excel 2010 or Excel 2013)
How Do I Know if I have 32-bit or 64-bit Excel?

How Do I Know if I have 32-bit or 64-bit Excel?

The bit version of Marketing Engineering for Excel is dependant on whether you have the 32-bit or 64-bit version of Office (not Windows) installed.

Prior to Office 2010, all Excel versions were 32-bit.

Office 2010 and 2013 may be either 32-bit or 64-bit. To determine if you have the 64-bit or 32-bit version of Office, open Excel and go to File -> Account in Office 2013 or File -> Help in Office 2010. Under the About Microsoft Excel heading will be your Excel version number followed by either 32-bit or 64-bit.

Includes:

  • Getting Started Guide
  • Software Installation File with Tutorials and Sample Data Sets
Change Log

Change Log

v2.0.8a (professional) - May 28, 2015

  • Bug Fix 

v2.0.8 (academic) - Feb 9, 2015

  • Bug Fix - Latent Class crash corrected
  • Bug Fix - When a user has run Segmentation, then decides to run Classification, if the sheet selected does not match the original we do not issue an error message, but rather produce a blank worksheet
  • Bug Fix - Reduce by Factor Analysis option when running Segmentation causes software crash
  • Bug Fix - Incorrect message displayed when activation error occurs
  • Update - Updated BrainCell case to refer to percentages rather than absolute values

v2.0.7 (academic) - Dec 5, 2014

  • Bug Fix - segmentation bug fix that prevented analysis when using numbers only as response IDs 

v2.0.6 (academic) - Sep 3, 2014

  • Bug Fix - Fixed bug in Segmentation/Discriminant Analysis when data selected does not is not sufficient for discrimination
  • Bug Fix - Fixed minor bug in Bass model when  model selections were not properly saved in the worksheet when requested by the user
  • Template Update - Fixed template data in the John French (CallPlan) case to use percentage rather than absolute data when specifying efforts and outcomes.  Note: Resource Allocation requires percentage data rather than absolute values for all case analysis.

v2.0.5 (academic) - Mar 22, 2014

  • Bug Fix - customer lifetime value calculations
  • Bug Fix - conjoint analysis
  • Improved positioning 3D interactive display
  • Improved installation error code diagnosis
  • Update - customer lifetime value tutorial

v2.0.4 (academic) - Jan 16, 2014

  • New GE portfolio case (academic version): Suzlon Energy: A Quest for Opportunities
  • Bug Fix - conjoint parameters were not set correctly when optimzing the product set for revenue
  • Bug Fix - changed highlighted fields in conjoint output to indicate which column was selected for optimization

v2.0.3 (academic) - Sep 13, 2013

  • Case Update - Braincell: fixed starting calibration option and updated case to inform students to use exponential function for calibration

v2.0.2 (academic) - Aug 29, 2013

  • Bug Fix - Fixed error preventing installation on Office 365

v2.0.1 (academic) - Aug 12, 2013

  • Bug Fix - Ideal map crash if c:Temp directory does not exist

v2.0 (academic) - Apr 15, 2013

  • New segmentation case (academic version) - FLIP Side of Segmenation
  • New positioning case (academic version) - Can the Bunny Hop?
  • New positioning case (academic version) - Heineken
  • Positioning 3-D interactive maps
  • Pricing model based on Gabor-Granger method
  • Conjoint model updates
    • Choice of optimizing based on revenue or market share
    • Attribute Preference Order
    • Attribute Level Restrictions
  • Updated AdBudg calculation in Resource Allocation

v1.7.1 (academic) - Sep 12, 2011

  • Bug Fix - CLV error with period calculations

v1.7 (academic) - Aug 18, 2011

  • New segmentation case (academic version) - Pacific Brands
  • Enhanced data screening diagnostics and error messages
  • Generalized Bass Model allows adoptions prior to the first period
  • Customer Choice shows variable averages for each of the chosen alternatives
  • Enhanced error handling
  • Bug Fix: Positioning analysis failed when there were fewer attributes than brands

v1.6.3 - Oct 15, 2010

  • Fixed display with positioning maps (for consistency with v1.5) which caused axis to rotate

v1.6.2 - Sep 29, 2010

  • Fixed bug with manual activation and incorrect date format during activation

v1.6.1 - Sep 16, 2010

  • Fixed bug with Logit Analysis

v1.6.0 - Sep 3, 2010

  • Fixed confusion matrix bug in Segmentation with Discriminant Analysis Updated activation process
  • Updated licensing process

v1.5 - Aug 7, 2009

  • Latent Class Segmentation as well as several other minor enhancements to other models.
  • Introduction of the Ford Hybrid Car Case (academic version), a new case featuring the Bass Model.

Data

Version2.0.8a
Filedate06-22-2015
Size34.53 MB
Downloads11,123
License64-bitTooltip

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