DecisionPro, Inc - Marketing Engineering & Analytics
Students
These files are for academic student use only.
- Software: You must be a confirmed student and logged in to download the academic version of software.
- Technical Notes: You must be a registered website user and logged in to download the Technical Notes.
Categories
Software Tutorials ( 8 Files )
The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software. These tutorials are included by default with the software installation and can be found under each model option in the ME>XL menu.
Software ( 4 Files )
Marketing Engineering for Excel academic software and installation instructions.
Technical Notes ( 10 Files )
The Technical Notes are designed as additional reference material for Principles of Marketing Engineering. The Principles book has removed most of the equations (i.e., the "how to") of Marketing Engineering in favor of conveying the importance and value of the Marketing Engineering concepts (i.e., the "why"). These Notes provide the background material for those interested readers.
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