DecisionPro, Inc - Marketing Engineering & Analytics
Software Tutorials
The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software. These tutorials are included by default with the software installation and can be found under each model option in the ME>XL menu.
Documents
Bass Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 1.44 MB |
This software tutorial provides an overview of using the Bass Forecasting Model in Marketing Engineering for Excel.
CLV Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 582.09 kB |
This software tutorial provides an overview of using the Customer Lifetime Value Model in Marketing Engineering for Excel.
Conjoint Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 2.66 MB |
This software tutorial provides an overview of using the Conjoint Model in Marketing Engineering for Excel.
Customer Choice Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 628.62 kB |
This software tutorial provides an overview of using the Customer Choice Model in Marketing Engineering for Excel.
GE Portfolio Matrix Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 541.82 kB |
This software tutorial provides an overview of using the GE Portfolio Matrix Model in Marketing Engineering for Excel.
Positioning Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 1.44 MB |
This software tutorial provides an overview of using the Positioning Model in Marketing Engineering for Excel.
Resource Allocation Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 692.23 kB |
This software tutorial provides an overview of using the Resource Allocation Model in Marketing Engineering for Excel.
Segmentation and Classification Tutorial - ME>XL Software
| Date added: | 08/16/2010 |
| Filesize: | 777.78 kB |
This software tutorial provides an overview of using the Segmentation and Classification Model in Marketing Engineering for Excel.
