DecisionPro, Inc - Marketing Engineering & Analytics
How do I use the CD that came with my book?
- Date added:
- Tuesday, 31 August 2010
- Hits:
- 705
Answer
Marketing Engineering, Revised 2nd Edition (published in 2004) was originally released with an enclosed CD containing an earlier academic software product - Marketing Engineering v2.4. Distribution and support for Marketing Engineering v2.4 was discontinued in 2008 as the software is not compatible with newer operating systems or versions of Excel. The CD containing this software is no longer included in new books and software is now a separate purchase from books.
If you have received a CD in your book, this is an older printing of the book and you should not attempt to install the software. This software will not install successfully on newer systems and activation of this software is no longer possible.
Business users may learn more about our latest software offering, Marketing Engineering for Excel, by visiting the Business User's Software page.
Students should visit our Student Overview Page which will give details on how to obtain the academic version of Marketing Engineering for Excel.
