DecisionPro, Inc - Marketing Engineering & Analytics

Marketing Engineering, Revised 2nd Edition (published in 2004) was originally released with an enclosed CD containing an earlier academic software product - Marketing Engineering v2.4. Distribution and support for Marketing Engineering v2.4 was discontinued in 2008 and it will no longer function. The CD containing this software is no longer included in new books and all software is now a separate purchase from books.

If you have received a CD in your book, this is an older printing of the book and the software should not be installed.

Business users may learn more about our latest software offering, Marketing Engineering for Excel, by visiting the Business User's Software page.

Students should visit our Student Overview Page which will give details on how to obtain the academic version of Marketing Engineering for Excel.