DecisionPro, Inc - Marketing Engineering & Analytics
Where are all the software models referenced in Marketing Engineering Revised 2nd Edition?
- Date added:
- Monday, 15 November 2010
- Hits:
- 405
Answer
Marketing Engineering, Revised 2nd Edition (published in 2004) was originally released with an enclosed CD containing an earlier academic software product - Marketing Engineering v2.4. Marketing Engineering v2.4 contained 26 software models to demonstrate the various analytical marketing techniques discussed in the book. Distribution and support for Marketing Engineering v2.4 was discontinued in 2008 as it will no longer function with new Windows Operating Systems or version of Excel. The CD containing this software is no longer included in new books and all software is now a separate purchase from books.
Our latest software release, Marketing Engineering for Excel, does not contain all the software examples as our previous release and instead focuses on the eight software models most useful in the business environment (see note from Author below).
Business users may learn more about our latest software offering, Marketing Engineering for Excel, by visiting the Business User's Software page.
Students should visit our Student Overview Page which will give details on how to obtain the academic version of Marketing Engineering for Excel.
A Note from the Author:
Dear Marketing Engineering Revised 2nd Edition User:
The several editions of Marketing Engineering that we have published since 1998 have been aimed at a fairly narrow, somewhat technical audience interested in bringing more scientific rigor to the marketing discipline. Versions of that book were adopted by more than 150 business schools on five continents. In 2007 we published Principles of Marketing Engineering to reach a broader, less technical audience. A key complement of that book, in response to user feedback, was Marketing Engineering for Excel (ME>XL), i.e., our Marketing Engineering software as an Excel Add-in. The response to that effort has been extremely positive and we have abandoned the original Marketing Engineering software platform, the one that produced the software complement to previous editions of this book.
Hence, as the note on the cover indicates, software is not included with the book. More importantly, when we reference software in the book, those references refer to a version of the software that is no longer available.
Gary Lilien
