Software Tutorials

The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample data sets included with the software. These tutorials are also included with the software installation.

Documents

Order by : Name | Date | Hits [ Descendent ]

Bass Tutorial - ME>XL Software Bass Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 1.44 MB
This software tutorial provides an overview of using the Bass Forecasting Model in Marketing Engineering for Excel.

CLV Tutorial - ME>XL Software CLV Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 582.09 kB
This software tutorial provides an overview of using the Customer Lifetime Value Model in Marketing Engineering for Excel.

Conjoint Tutorial - ME>XL Software Conjoint Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 2.66 MB
This software tutorial provides an overview of using the Conjoint Model in Marketing Engineering for Excel.

Customer Choice Tutorial - ME>XL Software Customer Choice Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 628.62 kB
This software tutorial provides an overview of using the Customer Choice Model in Marketing Engineering for Excel.

GE Portfolio Matrix Tutorial - ME>XL Software GE Portfolio Matrix Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 541.82 kB
This software tutorial provides an overview of using the GE Portfolio Matrix Model in Marketing Engineering for Excel.

Positioning Tutorial - ME>XL Software Positioning Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 1.44 MB
This software tutorial provides an overview of using the Positioning Model in Marketing Engineering for Excel.

Resource Allocation Tutorial - ME>XL Software Resource Allocation Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 692.23 kB

This software tutorial provides an overview of using the Resource Allocation Model in Marketing Engineering for Excel.

Segmentation and Classification Tutorial - ME>XL Software Segmentation and Classification Tutorial - ME>XL Software

Date added: 08/16/2010
Filesize: 777.78 kB
This software tutorial provides an overview of using the Segmentation and Classification Model in Marketing Engineering for Excel.

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