DecisionPro, Inc - Marketing Engineering & Analytics

We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs,
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Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and com
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Now back in print in response to popular demand, this classic 1992 book is THE marketing models reference for work in the field up to its publication date. The book takes a marketing strategy/decision making orientation toward marketing modeling.
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You must be a confirmed instructor to view the following page. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right a
[Product Details...]

You must be a confirmed instructor to view the following page. Our purpose in writing this book is to help educate and train a new generation of marketing managers.
[Product Details...]