Marketing Engineering has its roots in the academic community and we believe in supporting our academic instructors to the fullest extent possible. With this in mind, DecisionPro offers instructors many different resources to assist with teaching the Marketing Engineering concepts and software. These resources include:
- PowerPoint Teaching Slides - these slides have been developed by Professors Lilien and Rangaswamy during years of teaching Marketing Engineering at Penn State University and other universities throughout the world. These slides include instructor notes within the Notes section of each slide. These slides are intended as a starting point for instructors and you may customize these slides to your needs.
- Case Solutions - suggested case solutions are available for each one of our business cases and exercise. These solutions are suggested solutions only and are developed after a case has been classroom tested.
- Training Webinars - DecisionPro conducts a series of webinars each academic year targeted towards instructors to help them understand the Marketing Engineering concepts as well as introduce them to the Marketing Engineering for Excel software. Archives of previous webinars are also available.
- Supplemental Videos - key extracts from six Edelman prize videos that demonstrate marketing applications are available. These videos are useful for showing in class to demonstrate how marketing analytics can play a key role in a company.
- Sample Syllabuses - several sample syllabuses are available for download to see some strategies for teaching Marketing Engineering over different length courses.
Instructors who have any other questions about developing a Marketing Engineering based course should feel free to contact us through the support center.
