HomeInstructorsBusiness CasesBass Forecasting - Zenith High Definition TV

Zenith High Definition TV Case

Summary

Using our Bass Forecasting software, students can apply the theory to the case to answer the following question: "Under different scenarios, what does a 10-15 year projection of sales for HDTV in the US look like?"

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This case is copyrighted by Harvard Business School Publishing and is not included with our software. The case and permission to reproduce the case must be obtained from Harvard Business School Publishing. To download the case solution, please visit the instructor download center.

 

 

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