Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Business Cases and Solutions

Kirin USA Inc Ichiban Shibori Case

Summary

Using our segmentation, positioning, and conjoint models, students can apply the theory to the case to answer the following question: "What new beer should Kirin develop to increase beer sales in the US?"

Recommended Software

Conjoint Analysis, Segmentation, and Positioning in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

Tags: Positioning Segmentation Conjoint Analysis