Business Cases and Solutions

Kirin USA Inc Ichiban Shibori Case

Summary

Using our segmentation, positioning, and conjoint models, students can apply the theory to the case to answer the following question: "What new beer should Kirin develop to increase beer sales in the US?"

Recommended Software

Conjoint Analysis, Segmentation, and Positioning in Marketing Engineering for Excel

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Tags: Positioning Segmentation Conjoint Analysis