Business Cases and Solutions

Durr Environmental Inc. Case

Summary

Using our segmentation and conjoint analysis models, students can apply the theory to the case. Students evaluate the potential of a new market entry with one or more offerings. In generating the business case for upper management, students must consider a single versus multiple product offerings, choose appropiate product characteristics (e.g., efficiency, delivery times, price and delivery terms) and consider differing profit margins, market share, and market potential.

Recommended Software

Conjoint Analysis and Segmentation in Marketing Engineering for Excel.

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Tags: Segmentation Conjoint Analysis