Business Cases and Solutions

SyPhone Exercise


Using our customer lIfetime value model, students can apply the theory to the case to answer the following question: "Of the 15,000 customers SyPhone has today, how many will still be SyPhone customers in five years?"

Recommended Software

Customer Lifetime Value in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.

Tags: Customer Lifetime Value