Business Cases and Solutions

Bookbinders Book Club Case


Using our customer choice model, students can apply the theory to the case to answer the following question: "Which of several possible methods (RFM, regression or binary logit) is best for prioritizing customers to target and how large a campaign should the company launch?"

Recommended Software

Customer Choice in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.

Tags: Customer Choice