Business Cases and Solutions

Can the Bunny Hop?1


Using our positioning model, students can apply the theory to the case to answer the following question: "Is the Nutrine brand still effective as an umbrella brand and might it be extended into new confectionary categories?"

Recommended Software

Positioning in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

1 This case has been developed by the Indian School of Business and is being distributed by DecisionPro with permission.

Tags: Positioning