Business Cases and Solutions

FLIP Side of Segmentation1


Using our segmentation model, students can apply the theory to the case to answer the following question: "Should FLIP segment the MBA students that they are targeting their certificates towards?"

Recommended Software

Segmentation in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

1 This case has been developed by the Indian School of Business and is being distributed by DecisionPro with permission.

Tags: Segmentation