folder.png Software Tutorials

The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

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This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

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686.1 KB
3,115
pdf.png Customer Lifetime Value Software Tutorial 150211

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This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

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578.89 KB
2,601
pdf.png Conjoint Software Tutorial

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This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

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709.72 KB
3,672
pdf.png GE Portfolio Matrix Software Tutorial

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This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

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548.18 KB
1,996
pdf.png Positioning/Perceptual Mapping Software Tutorial 141204

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This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

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1.33 MB
5,345
pdf.png Pricing Software Tutorial

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This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

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361.03 KB
2,246
pdf.png Resource Allocation Software Tutorial

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This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

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863.57 KB
2,156
pdf.png Customer Choice Software Tutorial

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This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

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745.94 KB
4,093
pdf.png Segmentation and Classification Software Tutorial

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This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

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930.42 KB
4,306