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| The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software. | ||
Software TutorialsFiles:
 Bass Forecasting Software Tutorial |
| This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software. |
Size Downloads |
686.1 KB 6,846 |
| Customer Lifetime Value Software Tutorial 150211 |
| This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software. |
Size Downloads |
578.89 KB 6,467 |
| Conjoint Software Tutorial 160721 |
| This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software. |
Size Downloads |
711.85 KB 8,805 |
| GE Portfolio Matrix Software Tutorial |
| This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software. |
Size Downloads |
548.18 KB 4,602 |
| Positioning/Perceptual Mapping Software Tutorial 160804 |
| This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software. |
Size Downloads |
994 KB 12,437 |
| Pricing Software Tutorial |
| This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software. |
Size Downloads |
361.03 KB 6,547 |
| Resource Allocation Software Tutorial 160728 |
| This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software. |
Size Downloads |
907.48 KB 6,064 |
| Customer Choice Software Tutorial |
| This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software. |
Size Downloads |
745.94 KB 12,626 |
| Segmentation and Classification Software Tutorial 171025 |
| This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software. |
Size Downloads |
922.48 KB 10,363 |