folder.png Software Tutorials

The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

Download

This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

Size
Downloads
686.1 KB
4,866
pdf.png Customer Lifetime Value Software Tutorial 150211

Download

This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

Size
Downloads
578.89 KB
4,439
pdf.png Conjoint Software Tutorial 160721

Download

This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

Size
Downloads
711.85 KB
5,872
pdf.png GE Portfolio Matrix Software Tutorial

Download

This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

Size
Downloads
548.18 KB
3,254
pdf.png Positioning/Perceptual Mapping Software Tutorial 160804

Download

This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

Size
Downloads
994 KB
8,612
pdf.png Pricing Software Tutorial

Download

This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

Size
Downloads
361.03 KB
4,791
pdf.png Resource Allocation Software Tutorial 160728

Download

This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

Size
Downloads
907.48 KB
4,090
pdf.png Customer Choice Software Tutorial

Download

This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

Size
Downloads
745.94 KB
8,189
pdf.png Segmentation and Classification Software Tutorial 171025

Download

This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

Size
Downloads
922.48 KB
7,104