folder.png Software Tutorials

The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

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This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

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686.1 KB
5,476
pdf.png Customer Lifetime Value Software Tutorial 150211

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This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

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578.89 KB
5,049
pdf.png Conjoint Software Tutorial 160721

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This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

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711.85 KB
6,715
pdf.png GE Portfolio Matrix Software Tutorial

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This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

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548.18 KB
3,642
pdf.png Positioning/Perceptual Mapping Software Tutorial 160804

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This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

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994 KB
9,763
pdf.png Pricing Software Tutorial

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This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

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361.03 KB
5,319
pdf.png Resource Allocation Software Tutorial 160728

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This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

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907.48 KB
4,724
pdf.png Customer Choice Software Tutorial

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This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

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745.94 KB
9,461
pdf.png Segmentation and Classification Software Tutorial 171025

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This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

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922.48 KB
8,045