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| The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software. | ||
Software TutorialsFiles:
 Bass Forecasting Software Tutorial |
| This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software. |
Size Downloads |
686.1 KB 3,672 |
| Customer Lifetime Value Software Tutorial 150211 |
| This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software. |
Size Downloads |
578.89 KB 3,182 |
| Conjoint Software Tutorial |
| This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software. |
Size Downloads |
709.72 KB 4,346 |
| GE Portfolio Matrix Software Tutorial |
| This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software. |
Size Downloads |
548.18 KB 2,445 |
| Positioning/Perceptual Mapping Software Tutorial 141204 |
| This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software. |
Size Downloads |
1.33 MB 6,268 |
| Pricing Software Tutorial |
| This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software. |
Size Downloads |
361.03 KB 2,759 |
| Resource Allocation Software Tutorial |
| This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software. |
Size Downloads |
863.57 KB 2,812 |
| Customer Choice Software Tutorial |
| This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software. |
Size Downloads |
745.94 KB 5,779 |
| Segmentation and Classification Software Tutorial |
| This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software. |
Size Downloads |
930.42 KB 5,094 |