Software Tutorials |
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The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software. |
Files:
Bass Forecasting Software Tutorial |
This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software. |
Size Downloads |
686.1 KB 8,629 |
Customer Lifetime Value Software Tutorial 150211 |
This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software. |
Size Downloads |
578.89 KB 8,281 |
Conjoint Software Tutorial 160721 |
This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software. |
Size Downloads |
711.85 KB 11,237 |
GE Portfolio Matrix Software Tutorial |
This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software. |
Size Downloads |
548.18 KB 6,311 |
Positioning/Perceptual Mapping Software Tutorial 160804 |
This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software. |
Size Downloads |
994 KB 16,202 |
Pricing Software Tutorial |
This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software. |
Size Downloads |
361.03 KB 8,931 |
Resource Allocation Software Tutorial 160728 |
This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software. |
Size Downloads |
907.48 KB 8,070 |
Customer Choice Software Tutorial |
This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software. |
Size Downloads |
745.94 KB 14,763 |
Segmentation and Classification Software Tutorial 171025 |
This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software. |
Size Downloads |
922.48 KB 13,099 |