Thank you for your interest in teaching with the Marketing Engineering for Excel software package.  This software package is no longer being updated as we have transitioned to our new online marketing analytics software platform - Enginius.biz. The Enginius software platform contains all the models included with Marketing Engineering for Excel and some newly added models (Sentiment Analysis and Panel Data Analysis). 

Please register as an instructor on Enginius.biz for complimentary access to:

• Enginius software platform
• Business cases and solutions
• Digital copy of our text Principles of Marketing Engineering and Analytics
• Powerpoint slides and other teaching materials

Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. if you have questions.

Enginius is a new software offering from DecisionPro that takes Marketing Engineering models online. No more installation problems. No more incompatibility problems. Beginning July 1, five models will be available for use in class, Segmentation, Positioning, Conjoint Analysis, Predictive Modeling (with exception of ABB business case), and Price Optimization. We will be adding new models regularly and expect Enginius to have the full capabilities of Marketing Engineering for Excel (MEXL) by the Spring 2018 semester.

During the Fall semester while we are still adding ME>XL models into Enginius, access to Enginius will be included as part of standard Marketing Engineering for Excel student subscription. You may use ME>XL and/or Enginius models depending on what mix of models you teach. 

Due to updated algorithms and output charts in Enginius, the output may differ from what is produced by Marketing Engineering for Excel software. While the numbers may vary between the products, the conclusions drawn from each business case remains the same. Is is recommended that instructors provide clear direction to students about which software the students should be using do to variations in output.

Student Access to Enginius

Once the university or student purchases a student subscription to the ME>XL software, the student will be able to

1. Download the Marketing Engineering for Excel add-in to their Windows computer (Mac users may access the Marketing Engineering for Excel add-in using our ME Cloud service).
2. Access the Enginius platform for online analysis (available for Windows, Mac, Linux, etc.). 

DecisionPro provides academic subscriptions to its software at an 85% discount from the regular professional license. If you would like to give your students hands-on experience with the Marketing Engineering for Excel software, they may access it in one of two standard methods:

Notice: If you are planning to use only the Enginius software platform in your class, please place your order (or obtain the student instructions for purchasing) on Enginius.biz under the Purchase Enginius link on the Enginius Instructors menu.

Please visit Enginius.biz and register as a instructor to obtain a complimentary evaluation copy of Principles of Marketing Engineering and Analytics 3rd Edition.

Updated Text Name: The Principles of Marketing Engineering and Analytics, 3rd Edition, is the third edition of the series originally titled Principles of Marketing Engineering.