Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Instructor Newsletters

Addison Wesley Longman - GE Matrix

Posted in Academic Business Cases

Addison Wesley Longman Case

Summary

Using our GE/McKinsey Portolio Matrix model, students can apply theory to the case to answer the following question: "How should AWL allocate resources/support to each of three potential new offerings?"

Recommended Software

GE/McKinsey Portfolio Matrix in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

ConneCtor PDA 2001 - Segmentation

Posted in Academic Business Cases

ConneCtor PDA 2001 (Segmentation) Case

Summary

Using our cluster analysis software, students can apply the theory to the case to answer the following question: "How do needs for a PDA from a customer survey match up with Conglomerate’s new potential offering?"

Recommended Software

Segmentation in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

John French CALLPLAN - Resource Allocation

Posted in Academic Business Cases

John French CALLPLAN Exercise

Summary

Using our resource allocation software, students can apply the theory to the case to answer the following question: "How should John French best allocate his sales calling time to his various accounts?"

Recommended Software

Resource Allocation in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

C-Tek Corporation - Resource Allocation

Posted in Academic Business Cases

C-Tek Corporation Case

Summary

Using our resource allocation software, students can apply the theory to the case. Students evaluate real world tradeoffs associated with sales force allocation decisions. These decisions are complicated by uncertainties inherent in planning for future needs (new product development success and market growth). Students gain insight into the complexity of managerial decision-making by applying sensitivity analysis to a variety of sales force reallocation scenarios using managerial judgments as inputs into market response functions.

Recommended Software

Resource Allocation in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.

Blue Mountain Coffee - ADBUDG

Posted in Academic Business Cases

Blue Mountain Coffee Exercise

Summary

Using our ADBUDG spreadsheet, students can apply the theory to the case to answer the following question: "What should Blue Mountain's advertising budget be for the next year?"

Recommended Software

ADBUDG Spreadsheet in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.