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Forte Hotel Design - Conjoint Analysis

Posted in Academic Business Cases

Forte Hotel Design Case

Summary

Using our conjoint analysis model, students can apply the theory to the case to answer the following question: "What is the best design of the range of rooms that the new Forte hotel chain should be providing in its new location?"

Recommended Software

Conjoint Analysis in Marketing Engineering for Excel

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Durr Environmental Inc - Segmentation-Conjoint Analysis

Posted in Academic Business Cases

Durr Environmental Inc. Case

Summary

Using our segmentation and conjoint analysis models, students can apply the theory to the case. Students evaluate the potential of a new market entry with one or more offerings. In generating the business case for upper management, students must consider a single versus multiple product offerings, choose appropiate product characteristics (e.g., efficiency, delivery times, price and delivery terms) and consider differing profit margins, market share, and market potential.

Recommended Software

Conjoint Analysis and Segmentation in Marketing Engineering for Excel.

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OfficeStar Ink Cartridge - Trial-Repeat

Posted in Academic Business Cases

OfficeStar Ink Cartridge Exercise

Summary

Using our trial-repeat spreadsheet, students can apply the theory to the case to answer the question "What is the optimal level of advertising budget and quantity of free samples for OfficeStar to distribute?"

Recommended Software

Trial-Repeat Spreadsheet

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Zenith High Definition TV - Bass Forecasting

Posted in Academic Business Cases

Zenith High Definition TV Case

Summary

Using our Bass Forecasting software, students can apply the theory to the case to answer the following question: "Under different scenarios, what does a 10-15 year projection of sales for HDTV in the US look like?"

Recommended Software

Bass Forecasting in Marketing Engineering for Excel

Business Case

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Ford Hybrid Cars - Bass Forecasting

Posted in Academic Business Cases

Ford Hybrid Cars Case

Summary

In January 2006, CEO Bill Ford announces plans to build 250,000 hybrid cars annually by 2010. In September 2006, Alan Mulally takes over as CEO. He is now evaluating whether 250,000 cars by 2010 would be too many or too few. Mulally has also asked for 10-year forecast for the overall U.S. hybrid car market, along with corresponding forecasts for the sales of Ford’s hybrid cars, if they are made available to the market. The forecasts would help Ford plan its investments in the hybrid car market. 

Using our Bass forecasting software, students can apply the Bass theory to recommend solutions for the Ford Hybrid Car case.

Recommended Software

Bass Forecasting in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.