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Kirin USA - Segmentation-Positioning-Conjoint

Posted in Academic Business Cases

Kirin USA Inc Ichiban Shibori Case

Summary

Using our segmentation, positioning, and conjoint models, students can apply the theory to the case to answer the following question: "What new beer should Kirin develop to increase beer sales in the US?"

Recommended Software

Conjoint Analysis, Segmentation, and Positioning in Marketing Engineering for Excel

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Forte Hotel Design - Conjoint Analysis

Posted in Academic Business Cases

Forte Hotel Design Case

Summary

Using our conjoint analysis model, students can apply the theory to the case to answer the following question: "What is the best design of the range of rooms that the new Forte hotel chain should be providing in its new location?"

Recommended Software

Conjoint Analysis in Marketing Engineering for Excel

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Durr Environmental Inc - Segmentation-Conjoint Analysis

Posted in Academic Business Cases

Durr Environmental Inc. Case

Summary

Using our segmentation and conjoint analysis models, students can apply the theory to the case. Students evaluate the potential of a new market entry with one or more offerings. In generating the business case for upper management, students must consider a single versus multiple product offerings, choose appropiate product characteristics (e.g., efficiency, delivery times, price and delivery terms) and consider differing profit margins, market share, and market potential.

Recommended Software

Conjoint Analysis and Segmentation in Marketing Engineering for Excel.

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OfficeStar Ink Cartridge - Trial-Repeat

Posted in Academic Business Cases

OfficeStar Ink Cartridge Exercise

Summary

Using our trial-repeat spreadsheet, students can apply the theory to the case to answer the question "What is the optimal level of advertising budget and quantity of free samples for OfficeStar to distribute?"

Recommended Software

Trial-Repeat Spreadsheet

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Zenith High Definition TV - Bass Forecasting

Posted in Academic Business Cases

Zenith High Definition TV Case

Summary

Using our Bass Forecasting software, students can apply the theory to the case to answer the following question: "Under different scenarios, what does a 10-15 year projection of sales for HDTV in the US look like?"

Recommended Software

Bass Forecasting in Marketing Engineering for Excel

Business Case

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