Ford Hybrid Cars Case

Summary

In January 2006, CEO Bill Ford announces plans to build 250,000 hybrid cars annually by 2010. In September 2006, Alan Mulally takes over as CEO. He is now evaluating whether 250,000 cars by 2010 would be too many or too few. Mulally has also asked for 10-year forecast for the overall U.S. hybrid car market, along with corresponding forecasts for the sales of Ford’s hybrid cars, if they are made available to the market. The forecasts would help Ford plan its investments in the hybrid car market. 

Using our Bass forecasting software, students can apply the Bass theory to recommend solutions for the Ford Hybrid Car case.

Recommended Software

Bass Forecasting in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.

BlackBerry Pearl Case

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "Is the Pearl well positioned to be successful?"

Recommended Software

Positioning in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

Positioning the Infiniti G20 Case

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "How does the market perceive the Infiniti G20 car compared with its competitors?"

Recommended Software

Positioning in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

ConneCtor PDA 2001 (Positioning) Case

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "How should the new ConneCtor be positioned in a key target market?"

Recommended Software

Positioning in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.

Convergys Case

Summary

Using our segmentation and GE models, students can apply the theory to the case to answer the following question: "What are the best ways to identify customers for growing business?"

Recommended Software

Segmentation and GE Portfolio Analysis in Marketing Engineering for Excel

Registered instructors may access additional case resources on this page by logging in to our website.