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Using our customer lIfetime value model, students can apply the theory to the case to answer the following question: "What is the lifetime value of a typical customer in each segment?"
Customer Lifetime Value in Marketing Engineering for Excel.
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Using our customer lIfetime value model, students can apply the theory to the case to answer the following question: "Of the 15,000 customers SyPhone has today, how many will still be SyPhone customers in five years?"
Customer Lifetime Value in Marketing Engineering for Excel.
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Using our customer choice model, students can apply the theory to the case to answer the following question: "Which of several possible methods (RFM, regression or binary logit) is best for prioritizing customers to target and how large a campaign should the company launch?"
Customer Choice in Marketing Engineering for Excel.
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Using our customer choice model, students can apply the theory to the case to answer the following question: "Given data on past choices by the firm’s customers, which customers should be targeted with a supplementary marketing campaign?"
Customer Choice in Marketing Engineering for Excel.
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Using our value-in-use spreadsheet, students can apply the theory to the case to answer the following question: "How do you justify three different bids to three different customers?"
Value-in-Use Spreadsheet
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