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Using our GE/McKinsey Portolio Matrix model, students can apply theory to the case to answer the following question: "Which aspects of Suzlon's strategy provide a relative advantage over its main competitors in different markets?"
GE/McKinsey Portfolio Matrix in Marketing Engineering for Excel
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Zach's Garage Case
Using our Pricing model, students can apply theory to the case to answer the following question: "At what admission price will Zach maximize his expected monthly revenues and at what price will he just break even?"
Pricing model in Marketing Engineering for Excel (requires v2.0 or above).
Registered instructors may access additional case resources on this page by logging in to our website.