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Software Update

Our latest software product, Enginius, is now available at Enginius.biz. Enginius is an online marketing analytics platform that is easy for students to use and only requires a browser and internet connection to run as compared to Marketing Engineering for Excel software which is a Windows-only Excel add-in. All future development (software updates, new models, new cases) is occurring on Enginius and Marketing Engineering for Excel will not receive future updates.

As a new instructor to our materials, we highly recommend adopting Eniginius over the older Marketing Engineering for Excel software found on this site. For a quick overview of the Enginius software, please visit https://www.enginius.biz/index.php/quick-tour/.

To register as an instructor on Enginius, please visit: https://www.enginius.biz/index.php/registration/instructor/.

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