Syntex Laboratories(A) Case

Summary

Using our resource allocation software, students can apply the theory to the case to answer the following question: "How many sales reps should Syntex hire over the next three years and how should those reps be allocated across products and physician specialty types?"

Recommended Software

Resource Allocation in Marketing Engineering for Excel

This case is copyrighted by Harvard Business School Publishing and is not included with our software. Data sets formatted for Marketing Engineering for Excel are available in the software download. The case and permission to reproduce the case must be obtained from Harvard Business School Publishing. To download the case solution, please visit the instructor download center.