This brief video clip gives an overview of why marketing analytics is important for today's students and introduces our solution - Marketing Engineering.
The following video clip is part of the "Introduction to Marketing Engineering" webinar conducted on Aug 26, 2009 by Professor Arnaud De Bruyn from ESSEC Business School. The entire webinar may be viewed at the archived webinars page.
Lilien and Rangaswamy have developed a wonderful pedagogical text and software package that provide students with the opportunity to get hands-on experience with a variety of quantitative tools. By running all their tools through an Excel interface, the authors have made their materials extremely user friendly. Their product has both enriched the content and facilitated the delivery of my classes.
Joel Steckel, New York University
