Registered instructors receive a complimentary copy of Marketing Engineering for Excel academic software (includes all of our current business cases).
The Marketing Engineering for Excel software package demonstrates the analytical marketing principles which are discussed in the Principles of Marketing Engineering book and a majority of the topics covered in the Marketing Engineering, Revised 2nd Edition book. Our software package provides tools to help address most of the common marketing problems: Segmentation, Targeting and Positioning (STP); New Product Decisions; Sales Forecasting; Advertising and Communication Decisions; Salesforce and Channel Decisions; Pricing; and Sales Promotion Decisions. DecisionPro has also developed a series of business cases which work in conjunction with the software to demonstrate the concepts using real world situations.
Confirmed instructors may download and activate a complimentary copy of Marketing Engineering for Excel software. This license is valid for 12 months and may be renewed each year by following the activation instructions found on the instructor software information page. This license is for academic use only and is available for use only by the registered instructor.
Visit the software page for more details and download/activation information.
