Registered instructors may request a complimentary copy of one of our textbooks for review.
Principles of Marketing Engineering
(ISBN: 1-4251-1314-1) (©2007)
This book offers an accessible overview of the most widely used Marketing Engineering concepts and tools.
Intended Audience: Undergraduate or Graduate level business school students with minimal background or technical training.
Note: A companion piece to the Principles of Marketing Engineering is the Technical Notes Series. The Technical Notes are freely available to students on our website and delve into the analytics behind each model.
Please view the Principles of Marketing Engineering product page for more details on the text and information on how instructors may receive a complimentary version.
Marketing Engineering Revised 2nd Edition
(ISBN 1-4120-2252-5) (©2004)
This textbook provides a complete treatment of both the concepts and the models involved in marketing engineering.
Intended Audience: Graduate-level business school students with technical background or training.
Note: This book was released in 2004 and originally included software which covered models that we no longer support in our software release.
Please view the Marketing Engineering Revised 2nd Edition product page for more details on the text and information on how instructors may receive a complimentary version.
