Registered instructors may download Powerpoint presentations (with instructor notes) and case solutions.
Professors Lilien and Rangaswamy have developed a series of presentations and lecture notes to assist in teaching Marketing Engineering. The presentations and lecture notes correspond to the book chapters for ease of use. Also available are suggested solutions for the Marketing Engineering cases and exercises.
DecisionPro has also conducted a series of webinars over the last several years which provide further insight into the models, software, and teaching strategy. These webinars have been archived on our website and are available to registered instructors.
Business Case Solutions
Marketing Engineering for Excel case solutions
Powerpoint Slides
Principles of Marketing Engineering
Marketing Engineering Revised 2nd Edition
Academic Webinars
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