DecisionPro, Inc - Marketing Engineering & Analytics
Technical Notes
The Technical Notes are designed as additional reference material for Principles of Marketing Engineering. These Notes provide the analytic background material for instructors and advanced students. Students may freely download these Notes from the Student Download section.
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Documents
TN01 - Excel Solver Technical Note
| Date added: | 01/26/2010 |
| Filesize: | 123.51 kB |
Supplements Chapter 1 of Principles of Marketing Engineering
TN02 - Response Models Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 304.14 kB |
Supplements Chapter 1 of Principles of Marketing Engineering
TN03 - Choice Modeling Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 401.51 kB |
Supplements Chapters 1, 2, and 7 of Principles of Marketing Engineering
TN04 - Segmentation Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 554.79 kB |
Supplements Chapter 3 of Principles of Marketing Engineering
TN05 - Positioning Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 1.17 MB |
Supplements Chapter 4 of Principles of Marketing Engineering
TN06 - Time Series Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 286.17 kB |
Supplements Chapter 5 of Principles of Marketing Engineering
TN07 - Assessor Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 1.56 MB |
Supplements Chapter 5 of Principles of Marketing Engineering
TN08 - Bass Model Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 244.35 kB |
Supplements Chapter 5 of Principles of Marketing Engineering
TN09 - Conjoint Analysis Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 401.52 kB |
Supplements Chapter 6 of Principles of Marketing Engineering
TN10 - Resource Allocation Technical Note
| Date added: | 02/17/2010 |
| Filesize: | 316.87 kB |
Supplements Chapter 7 of Principles of Marketing Engineering
