DecisionPro, Inc - Marketing Engineering & Analytics
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Textbooks
Principles of Marketing Engineering
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$40.00
$30.00 You Save: 25.00% |
Authors: Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn Publisher: Trafford Publishing Copyright: 2007 ISBN-10: 1425113141 ISBN-13: 978425113148 Format: Softcover or Hardcover Pages: 232 Intended Audience: Undergraduate or Graduate level business school students with minimal background or technical training. Suggest Retail Price: $40.00 (softcover) / $50.00 (hardcover) |
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Revised 2nd Edition
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$70.00
$52.50 You Save: 25.00% |
Authors: Gary L. Lilien and Arvind Rangaswamy Publisher: Trafford Publishing Copyright: 2004 ISBN-10: 1412022525 ISBN-13: 9781412022521 Format: Softcover Pages: 538 Intended Audience: Graduate-level business school students with technical background or training. Suggest Retail Price: $70.00 (softcover) |
