News

Marketing Engineering – Fall 2019 Update

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Summary

  • Enginius, online Marketing Engineering, is now our flagship product
  • Marketing Engineering for Excel will remain as a legacy offering
  • ME Cloud, a temporary online solution for Macintosh users, will be discontinued December 31, 2019
  • ME Cloud Users should begin planning their migration to the Enginius platform
  • Fall 2019 considerations

Enginius (online Marketing Engineering)

Enginius, our new flagship product, includes our familiar Marketing Engineering models and cases. But it is platform independent,  providing the same user experience on almost any internet--connected device. All new models and cases will be introduced on Enginius only.

All existing MEXL model are available in Enginius, as well as most of our existing cases. And we recommend you carefully review new models and cases, available only on Enginius.

Model

Enginius availability

Bass Forecasting

Now

Conjoint analysis

Now

Customer Lifetime Value

Now

GE McKinsey Matrix

Now

Panel Data Analysis

Fall 2019

Positioning

Now

Predictive Modeling

Now

Price Optimization

Now

Resource Allocation

Now

Segmentation

Now

Sentiment Analysis

Fall 2019

Customer-Base Corporate Valuation

Spring 2020

Social Network Analysis

Fall 2020

Marketing Engineering for Excel (MEXL)

MEXL, our legacy product, has served our marketing educators well. We will continue to make the product available for several more years, but no additional models, features or cases will be introduced on the MEXL platform.

Marketing Engineering Cloud (ME Cloud)

Our ME Cloud product is a Windows-server based version of MEXL and is intended for Macintosh users and/or Windows users who cannot install MEXL on their local machine. ME Cloud requires Mac users to work in a Windows environment, something that is likely foreign to them and Enginius provides a far superior use-experience. Hence, ME Cloud will be discontinued on December 31, 2019. Instructors who are planning classes for 2020 should plan on using Enginius (above).

Fall 2019 Considerations

Instructors teaching Fall 2019 may be reluctant to embrace a new platform at this time; hence, we have made it easy for you and your students to experience Enginius without switching completely.

If you have not yet explored the Enginius platform, please visit Enginius.biz to for a quick video overview.
Enginius Video Overview

And to get registered as an instructor for free access to all the Enginius materials (this site is separate from DecisionPro and requires a new account).
Register as an Enginius Instructor

Further, every student with a Marketing Engineering for Excel license will have the same access to Enginius, at no additional cost.

We recommend you consider introducing at least one of our new Enginius models this Fall; that introduction should require minimal change to your course(s). We encourage instructors to experience and share Enginius now; beginning January 2020, Enginius will be licensed separately.

As always, we appreciate your feedback and suggestions. Please reach out to us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Best regards,
Gary Lilien
Arvind Rangaswamy
Arnaud De Bruyn

PS. If you’re going to AMA Chicago, consider joining us for “Teaching Marketing Analytics” on Saturday at 9:15am in Chicago Ballroom A and for an “Enginius Tutorial” on Sunday 8:00am in Chicago Ballroom F. Note: Your program may have the Sunday time as 10:45am; that has been changed to 8am.

 

 

All Marketing Engineering Models Now Available Through Enginius

on . Posted in News

Enginius Update for academic use

Enginius is our newest marketing analytics platform that runs marketing engineering models online. Desktop installations are no longer necessary meaning:

  • No more struggles for Mac or Chromebook users.
  • No more installation difficulties due to the many variations of Windows and Excel.
  • Far easier for both students and instructors

We have recently released both Bass and Resource Allocation models to reach full parity with Marketing Engineering for Excel (MEXL) models. The following models are currently available for use on the Enginius platform:

  1. Segmentation
  2. Positioning
  3. Conjoint Analysis
  4. Predictive Modeling
  5. Price Optimization
  6. GE Matrix
  7. Customer Lifetime Value
  8. Bass Forecasting
  9. Resource Allocation

We encourage all existing MEXL instructors to evaluate and consider Enginius for use in upcoming courses as further model development will occur only on the Enginius platform. Enginius allows students to get up and running quickly and only requires an internet connection and web browser to operate. The Enginius architecture makes it convenient for students to use the software anywhere there is an internet connection, whether in a classroom teaching lab, on their personal computer, or in a university computer lab.

To test Enginius for use in the classroom, please visit the Enginius website to register your account and receive your complimentary instructor license: http://www.enginius.biz/index.php/instructions/decisionpro-courtesy-instructor/.

Student Enginius Use

Enginius is currently available for students with a Marketing Engineering for Excel student software subscription. Once students have subscribed to the Marketing Engineering for Excel student software package, they may obtain an Enginius license from the DecisionPro website under the “Access Enginius” link.

student software access

Coming this Winter...

  • Ability to custom design courses with only the models/business cases that you need in Enginius.
  • Updated instructor PowerPoint teaching materials tuned to Principles of Marketing Engineering Edition 3.

New Enginius model - Panel Data Analysis: Available Spring 2019

Our first Enginius-only model will be Panel Data Analysis. Panel Data Analysis allows students to assess the effectiveness of marketing spending online when there are multiple observations of the same customer online over time, increasingly common in our digital world.

We are currently testing Panel Data Analysis in several classroom settings and anticipate its release in Enginius along with at least one case for before Spring Semester 2019.

If have any questions or feedback on Enginius, please email This email address is being protected from spambots. You need JavaScript enabled to view it. and our support team will get back to you.

Best regards,
Gary Lilien
Arvind Rangaswamy
Arnaud De Bruyn