News

Transition to Enginius

on . Posted in News

Colleague,

You have been teaching with Marketing Engineering for Excel (MEXL) in past years and we appreciate your usage and support. We want to alert you to some fundamental changes in our product offering portfolio that will affect your future classes.

MEXL has not received an update in software, models or cases in recent years for three reasons:

  1. Continuing, frequent changes introduced by Microsoft in the Windows environment and in its Excel offering, making MEXL support difficult.
  2. The increased presence of Macintosh products on campus, as well as Chromebooks, tablets and other non-Windows devices.
  3. The move toward reliance on Cloud-based solutions for analytics of all sorts, bypassing the need for client-based software.

For the reasons above, in 2018 we made the difficult decision to abandon new MEXL development in favor of moving to an online platform compatible with the technologies above. That platform is Enginius and has been in production for two years.

Enginius offers all of the cases and models contained in MEXL with the exception of ABB customer choice (this case - based in the 70s - has been replaced in Enginius with the Hansen Foundation case, a customer choice case based on direct marketing strategy). Additionally, Enginius includes 3 new models and associated cases. Enginius requires no software installation and can be used on any internet connected computer anywhere. All user work is stored on the user’s account in Enginius, so they (and you) can work from anywhere. Additionally, Enginius offers the following benefits:

  • Business cases and data sets are pre-loaded, so students have all the materials they need in one place.
  • Ability to use only what you need. Instructors can adopt the entire Enginius package or choose only the software and cases they need for their class.
  • A built-in templating system that allows students to easily format their own data to upload for analysis.
  • Output flexibility in the form of reports that can be generated online or output as Excel, Word, or PowerPoint files. Students can easily add their own insights to the documents without having to copy and paste charts and graphs to different documents.

We understand the deep investment you have made to teach effectively with MEXL and the associated reluctance to change; we are working hard to make the transition from MEXL to Enginius as seamless as possible. Our MEXL models, cases and instructor materials have been migrated to Enginius. Recorded videos are available to help you quickly learn and navigate the Enginius environment. And we are ready to assist you as needed.

While we will continue to maintain MEXL as long as feasible, Enginius will be the platform where new models, software and cases will be found...the models and cases needed for students seeking to learn “marketing in the digital age”. Also, please be aware that we will retire ME Cloud (our web-based solution for Mac users to remotely access MEXL) in June 2021. At that time, there will be no MEXL solution for Mac users.

Please take a few minutes to review Enginius via this short video https://www.enginius.biz/index.php/quick-tour/. Further, we would be happy to discuss transition plans with you to facilitate adoption.

Enginius is a completely separate website from DecisionPro and as such, you will need to register as an instructor on the Enginius website at: https://www.enginius.biz/index.php/registration/instructor/. Please mention in the comments that you are a registered MEXL user and we will quickly approve your request. As with MEXL, instructors will get complimentary access to the software and all instructor materials to help with class preparation

We look forward to your feedback on Enginius and learning how we can facilitate your transition to Enginius.

Please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. for answers to your questions or to arrange a 1-on-1 call to discuss your needs.

Best regards,

Arnaud De Bruyn, ESSEC Business School
Gary Lilien, Pennsylvania State University
Arvind Rangaswamy, Pennsylvania State University

Teaching Marketing Analytics Online with Enginius

on . Posted in News

Dear Colleagues,
 
As uncertainty continues around how COVID-19 will affect the upcoming Fall semester, we are reaching out to instructors to make sure they have the resources they need to manage that uncertainty when teaching marketing analytics. As instructors ourselves, we understand that the upcoming semesters will require greater adaptability than we have faced before. 
 
We designed our latest software and marketing analytics package, Enginius, to provide that adaptability. Enginius includes a wide range of marketing models, business cases, instructor support materials and a textbook, providing a complete learning package.
 
Enginius is the latest in our series of marketing analytics products developed over the last two decades (Marketing Engineering, Marketing Engineering for Excel, and numerous textbooks). Enginius offers the following features to make your teaching life easier:

  • Marketing models available
    • Bass Forecasting
    • Conjoint Analysis
    • Customer Lifetime Value
    • GE McKinsey Matrix
    • Panel Data Analysis (*NEW*)
    • Positioning
    • Predictive Modeling
    • Price Optimization
    • Resource Allocation
    • Segmentation
    • Sentiment Analysis (*NEW*)
  • Online platform means there is nothing to install. No worrying about whether your students have Windows, Mac, or Chromebook computers or a work computer that restricts personal software installation. Students only need access to an internet connection and a web browser so Enginius can be used on any computer, tablet, or even a smartphone anytime, anywhere.
  • Business cases and data sets are pre-loaded, so students have all the materials they need in one place.
  • Ability to use only what you need.  Instructors can adopt the entire Enginius package or pick and choose only the software and cases they need for their class.
  • A built-in templating system that allows students to format their own data properly to upload for analysis.
  • Output flexibility in the form of reports that can be generated online or output as Excel, Word, or PowerPoint files.  Students can quickly add their own insights to the documents without having to copy and paste charts and graphs to different documents.
  • A wide range of Instructor materials including PowerPoint slides (with teaching tips in the notes) and business case solutions to help you with class preparation.

If you have not had a chance to explore Enginius, please take a look at Enginius.biz to see how it works:  https://www.enginius.biz/index.php/quick-tour/.

Enginius Quick Tour
Register as an instructor on the site so that you can fully explore the software:  https://www.enginius.biz/index.php/registration/instructor/. Instructors get complimentary access to the software and all instructor materials to help with class preparation. 
 
If you think Enginius may help solve your online teaching dilemma, please contact Steve at This email address is being protected from spambots. You need JavaScript enabled to view it. and he will set you up with an Enginius license for your class.
 
Stay Safe and Be Well,
 
Gary Lilien - Penn State University
Arvind Rangaswamy - Penn State University
Arnaud de Bruyn - ESSEC Business School