Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

News

Conjoint Analysis Model

on . Posted in Software Models

What you put in... What you get out...
  • Customer ratings of a set of real or potential product offerings, defined by their key attributes
  • Market share of existing products
  • New product profiles
  • Customers' preferences and responses to new products
  • Relative worth of product attributes
  • Optimal product design
  • Market share estimates for alternative products
  • Drivers for purchase choices
  • Customers' willingness to pay for product attributes
  • Potential incremental revenue from new offerings/features
 

Continue Reading

Bass Forecasting Model

on . Posted in Software Models

What you put in... What you get out...
  • Market potential for new products
  • Historical sales data OR selection of analogous products
  • Advertising and pricing plan
  • Sales/adoption rate forecast for new product
  • Sensitivity of sales forecast to marketing activities
  • Ability to link to revenue and profit projections
 

Continue Reading

More Articles...