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Syntex Laboratories (A) - Resource Allocation

on . Posted in Academic Business Cases

Syntex Laboratories(A) Case

Summary

Using our resource allocation software, students can apply the theory to the case to answer the following question: "How many sales reps should Syntex hire over the next three years and how should those reps be allocated across products and physician specialty types?"

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Resource Allocation in Marketing Engineering for Excel

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Addison Wesley Longman - GE Matrix

on . Posted in Academic Business Cases

Addison Wesley Longman Case

Summary

Using our GE/McKinsey Portolio Matrix model, students can apply theory to the case to answer the following question: "How should AWL allocate resources/support to each of three potential new offerings?"

Recommended Software

GE/McKinsey Portfolio Matrix in Marketing Engineering for Excel

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