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Using our cluster analysis software, students can apply the theory to the case to answer the following question: "How do needs for a PDA from a customer survey match up with Conglomerate’s new potential offering?"
Segmentation in Marketing Engineering for Excel
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Using our resource allocation software, students can apply the theory to the case to answer the following question: "How should John French best allocate his sales calling time to his various accounts?"
Resource Allocation in Marketing Engineering for Excel
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