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Kirin USA - Segmentation-Positioning-Conjoint

on . Posted in Academic Business Cases

Kirin USA Inc Ichiban Shibori Case

Summary

Using our segmentation, positioning, and conjoint models, students can apply the theory to the case to answer the following question: "What new beer should Kirin develop to increase beer sales in the US?"

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Conjoint Analysis, Segmentation, and Positioning in Marketing Engineering for Excel

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Forte Hotel Design - Conjoint Analysis

on . Posted in Academic Business Cases

Forte Hotel Design Case

Summary

Using our conjoint analysis model, students can apply the theory to the case to answer the following question: "What is the best design of the range of rooms that the new Forte hotel chain should be providing in its new location?"

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Conjoint Analysis in Marketing Engineering for Excel

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