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Using our Bass Forecasting software, students can apply the theory to the case to answer the following question: "Under different scenarios, what does a 10-15 year projection of sales for HDTV in the US look like?"
Bass Forecasting in Marketing Engineering for Excel
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In January 2006, CEO Bill Ford announces plans to build 250,000 hybrid cars annually by 2010. In September 2006, Alan Mulally takes over as CEO. He is now evaluating whether 250,000 cars by 2010 would be too many or too few. Mulally has also asked for 10-year forecast for the overall U.S. hybrid car market, along with corresponding forecasts for the sales of Ford’s hybrid cars, if they are made available to the market. The forecasts would help Ford plan its investments in the hybrid car market.
Using our Bass forecasting software, students can apply the Bass theory to recommend solutions for the Ford Hybrid Car case.
Bass Forecasting in Marketing Engineering for Excel.
Registered instructors may access additional case resources on this page by logging in to our website.