News

SyPhone - Customer Lifetime Value

on . Posted in Academic Business Cases

SyPhone Exercise

Summary

Using our customer lIfetime value model, students can apply the theory to the case to answer the following question: "Of the 15,000 customers SyPhone has today, how many will still be SyPhone customers in five years?"

Recommended Software

Customer Lifetime Value in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.

Bookbinders Book Club - Customer Choice

on . Posted in Academic Business Cases

Bookbinders Book Club Case

Summary

Using our customer choice model, students can apply the theory to the case to answer the following question: "Which of several possible methods (RFM, regression or binary logit) is best for prioritizing customers to target and how large a campaign should the company launch?"

Recommended Software

Customer Choice in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.