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Bookbinders Book Club - Customer Choice

on . Posted in Academic Business Cases

Bookbinders Book Club Case

Summary

Using our customer choice model, students can apply the theory to the case to answer the following question: "Which of several possible methods (RFM, regression or binary logit) is best for prioritizing customers to target and how large a campaign should the company launch?"

Recommended Software

Customer Choice in Marketing Engineering for Excel.

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ABB Electric - Customer Choice

on . Posted in Academic Business Cases

ABB Electric Case

Summary

Using our customer choice model, students can apply the theory to the case to answer the following question: "Given data on past choices by the firm’s customers, which customers should be targeted with a supplementary marketing campaign?"

Recommended Software

Customer Choice in Marketing Engineering for Excel.

Registered instructors may access additional case resources on this page by logging in to our website.

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