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Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.
Using our value-in-use spreadsheet, students can apply the theory to the case to answer the following question: "How do you justify three different bids to three different customers?"
Value-in-Use Spreadsheet
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Using Excel Solver, students can apply the theory to the case to answer the following question: "How do allocate advertising budget to maximize profits?"
Excel Solver
Registered instructors may access additional case resources on this page by logging in to our website.