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Using a "smart" spreadsheet, students can learn the difference between classical Excel spreadsheets and "smart" model-driven spreadsheets by answering the question: "What happens when Allegro cuts advertising and selling effort to $0 and raises price to $500/unit?"
Smart Spreadsheet in Excel
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Using our positioning model, students can apply the theory to the case to answer the following question: "Is the Nutrine brand still effective as an umbrella brand and might it be extended into new confectionary categories?"
Positioning in Marketing Engineering for Excel
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1 This case has been developed by the Indian School of Business and is being distributed by DecisionPro with permission.